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Enya Pan is an interdisciplinary designer, research rabbit hole enthusiast, and recent Brown|RISD Dual Degree Program graduate.
Welcome to my playground, hope you have fun digging around!
Tags
BRANDING DATA PUBL
MOTION TYPE WEB CONCEPTUAL
3.
Panasonic Lumix: The Beauty in the Ordinary
// MAY 2024
BRANDING
MOTION TYPEInspired by Nikon’s “Natural Intelligence" campaign that showcases unbelievable natural images taken with our cameras in response to keyword prompts like those used in artificial intelligence, I designed a campaign for Panasonic’s Lumix digital cameras that highlights the one thing that is irreplaceable by AI: the beauty of small things that captures the authenticity of real life. AI is deeply limited because of its lack of serendipidity: while it’s easy to create a bombastic prompt, such as “multicolored surreal mini volcanoes erupting water like a fountain”, it’s virtually impossible to achieve what’s easily achievable with a real camera: small details of your daily life, often overlooked, seen in a different way. This campaign promotes the use of the camera for capturing the raw, authentic, mundane aspects of our everyday lives through the usage of blurry but heartfelt hand-held shot images and videos.